Driven by a passion for impactful storytelling and narratives that inspire, her work concentrates on lifestyle, social and cultural topics.
With experience both as a journalist for a number of dailies and other newsstand publications, and as an editor in corporate publishing, Jelena can easily switch between the requirements of classic journalism and branded content in its various nuances.
In addition to writing, she develops editorial and website concepts and acts as a producer for photo productions and travel stories.
She has worked for Verlagsgruppe Rhein-Main, Sensor Magazin Mainz, Frankfurter Allgemeine Zeitung, ZDF, SZ Scala, DONNA Magazin, Focus Style, Wilderness Magazin, Storyboard GmbH, Huth+Wenzel, CWS, selekkt.com, TSATSAS, Büro Schramm für Gestaltung, BMW, Mercedes, Suzuki, Jaguar, Land Rover.
Jelena holds a Master‘s Degree in Comparative Literature and is fluent in German, English, Italian, French and Serbian.